Glamour
Glamour is described as “the state of being envied.” Glamour is seen in advertising as an image appearing happy, without flaws and satisfied. This is a useful tool in advertising because in almost every ad you see, the person representing the product is seen as extremely happy. The ad makes the consumers believe that their happiness is a direct result from the product.
In the movie “How to Get Ahead in Advertising” the main character directly makes fun of the glamour idea. Attempting to think of a pitch for boil cream, the main character for a moment takes on a character of a perky, happy woman. He knows that consumers are attractive to perfect, bubbly characters. He creates a woman who woman envy and look up to as well as a woman that men are physically attracted to. While doing this, the main character knows perfectly well that this boil cream doesn’t work and it won’t make you beautiful.
4 years ago • 0 notes